product design leader. strategist. systems thinker. writer. curious seeker.


Build empowering teams

I build inclusive, empowered teams that thrive on collaboration and transparency. My leadership focuses on creating environments where innovation emerges naturally from diverse perspectives.

Human-centered design

I create intuitive, inclusive solutions that solve complex problems at scale. By understanding human needs and behavioral patterns, I help teams design experiences that resonate with users while meeting business goals.

Systems-level impact

I apply systems thinking to create adaptable solutions that address the complexities of interconnected ecosystems. Design frameworks where each element strengthens the broader platform vision.

Strategic vision

I lead through strategic vision grounded in practical execution. This means connecting research insights with business goals while maintaining focus on long-term wellbeing.


Experience Design Approach

My approach combines strategic vision with practical execution. Starting with the crucial question ‘why are we doing this?’, I lead teams through a dynamic process that balances innovation with real-world impact. This methodology has proven especially valuable in emerging tech and AI implementation, where balancing technical capabilities with human needs is critical.