Deanna Glaze

Digital Experience & Product Design Leader

I like making sense of complexity.

I lead teams and design experiences that make complex products and services easier to understand and use. My work spans healthcare, publishing, automotive, and AI, connecting customer needs with product strategy and technology.

Explore the work See how I think
Illustration of Deanna Glaze

How I work

Clarity first. Then agency.

  • Clarity & shared ownership

    Bring cross-functional partners in early. Real alignment happens when teams debate the hard trade-offs early.

  • Evidence over assumptions

    Continuous research to frame ambiguity, validate flows, and measure what matters.

  • Systems that empower

    Scalable patterns, design operations, and governance that help teams move fast without losing quality.

  • Glass Box

    No black boxes. When AI takes action on a user's behalf, the system needs to explicitly reveal its reasoning and keep the user in the driver's seat.

Selected work

Case studies across AI, health, and enterprise platforms

All work →
Screens from the Lotic wellbeing platform

Lotic · AI product

From concept to market in 90 days

An AI wellbeing platform launched with an aggressive timeline and no roadmap. Conversational UI, trust design, and clinical safety guardrails built with a clinical behaviorist.

AI product strategyConversational UI +27% prompt completion
The Homebase for Health benefits dashboard, with benefit actions, health plan usage, and partner programs in one view

Virgin Pulse · Platform strategy

Modular, scalable platform strategy

Transforming Virgin Pulse's B2B2C wellness platform into a comprehensive, configurable health management solution. Modular architecture, a FHIR-based data model, and third-party integrations.

Design strategyService blueprint 200+ members researched
Pages from the rebranded Loft.Design site: case studies, insights posts, and the homepage sharing one design language

Loft.Design · Brand & story

Rebranding through user-centered storytelling

A comprehensive rebrand: a redesigned marketing website and a new agency reel to communicate value and showcase creative impact.

Content strategyCreative directionFacilitation
Side-by-side comparison of the redesigned Publish to Kindle dashboard and the legacy Vendor Central experience

Amazon · Systems

Books: Convergence Project

Unifying the books experience across Amazon with systems thinking that scales across feature teams.

UX designSystems thinking

Amazon · Enterprise UX

Kindle Enterprise Publishing

Replaced a web of legacy publishing tools with a unified platform, allowing publishers manage every book format in one place.

Design sprintsUser researchPrototyping

See the thinking behind the work

The research, the trade-offs, and what actually shipped.

Explore case studies