Agentic AI & UX Strategy
I like making sense of complexity.
From healthcare to publishing to automotive: I think in ecosystems, unwinding complex mechanics to shape fluid, human experiences.
How I work
Clarity first. Then agency.
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Clarity & shared ownership
Bring cross-functional partners in early. Real alignment happens when teams debate the hard trade-offs early.
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Evidence over assumptions
Continuous research to frame ambiguity, validate flows, and measure what matters.
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Systems that empower
Scalable patterns, design operations, and governance that help teams move fast without losing quality.
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Glass Box
No black boxes. When AI takes action on a user's behalf, the system needs to explicitly reveal its reasoning and keep the user in the driver's seat.
Selected work
Case studies across AI, health, and enterprise platforms
Lotic · AI product
From concept to market in 90 days
An AI wellbeing platform launched with an aggressive timeline and no roadmap. Conversational UI, trust design, and clinical safety guardrails built with a clinical behaviorist.
Virgin Pulse · Platform strategy
Modular, scalable platform strategy
Transforming Virgin Pulse's B2B2C wellness platform into a comprehensive, configurable health management solution. Modular architecture, a FHIR-based data model, and third-party integrations.
Loft.Design · Brand & story
Rebranding through user-centered storytelling
A comprehensive rebrand: a redesigned marketing website and a new agency reel to communicate value and showcase creative impact.
Amazon · Systems
Books: Convergence Project
Unifying the books experience across Amazon with systems thinking that scales across feature teams.
Amazon · Enterprise UX
Kindle Enterprise Publishing
Replaced a web of legacy publishing tools with a unified platform, allowing publishers manage every book format in one place.
See the thinking behind the work
The research, the trade-offs, and what actually shipped.
Explore case studies