Virgin Pulse
Modular, scalable platform strategy
Virgin Pulse’s Homebase for Health (HB4H) initiative aimed to transform its B2B2C wellness platform into a comprehensive health management solution. The expanded offering included Wellness, Condition Management, Benefits Navigation, and Health Analytics. Two challenges emerged: how to create a seamless and flexible user experience for diverse offerings while retaining user engagement and usability, and how to allow clients (employers) to configure their instance of the platform to their needs while maintaining design cohesion?
My role
UX Director
Design strategy
Conceptual design
User research
Service design blueprint
Approach
Research-driven insights: conducted surveys with over 200 members and performed stack-ranking exercises to identify priority features for both clients and end users. This was complemented by usability testing, card sorting, and preference testing to ensure designs met diverse user needs.
Modular design strategy: developed a flexible, modular design strategy that allowed the platform to adapt to custom configurations while maintaining visual and functional coherence. This strategy ensured scalability and reduced the risk of design inconsistencies.
Concept validation: created and tested multiple design concepts, focusing on features like rewards, daily tasks, and company announcements. Findings showed that integrating rewardable actions with company announcements resonated with both employees and clients.
Iterative prototyping: led the team in prototyping, testing, and refining the core features, ensuring they addressed user needs and aligned with client goals.
Outcome
Launched a highly configurable platform that supported Virgin Pulse’s expanded offerings while maintaining a consistent and engaging user experience.
The modular design strategy provided a scalable solution that streamlined client onboarding and allowed for rapid customization without breaking the design.
Delivered a cohesive “front door” experience that connected users to the full range of HB4H services, and kept them on track with awardable tasks available to complete.
