Virgin Pulse Homebase for Health Platform

The problem:

How might we create a personalized experience that empowers Members to leverage Homebase for Health (Hb4H) to take control of their health and wellness journey?

How might we empower our Clients to better curate the platform experience for their employees, allowing them to position their programs, announcements, and benefits at the right time and place?

Current Experience

We surveyed 200 Members and had 1:1 interviews with 5 Members from our Member Panel and unearthed many usability issues, including confusion around iconography, hidden features and lost opportunities to earn rewards for activity they were already tracking.

New Member Experience

Day 1: Let’s get you set up

Daily actions are contextual to the Member journey. For new Members, Daily Actions guide Members on connecting devices, taking health assessment, setting up daily habits and tracking any health conditions.

Health Intercept

Member with Type 2 diabetes is overdue for a diabetic foot exam. A notification is triggered, providing a pathway for them to either set up an appointment or find a doctor through our Navigator.